The Digital Transformation Executive
Hire the people that will be there for the entire journey, committed to finishing the race and taking the picture at the finish line with you.
Meet Phil Vella - After joining Cisco via the Webex acquisition in March 2007, Phil quickly became Cisco's #1 sales representative globally and was recognized with the Chairman's Club Award four times, a company record. Phil was inducted into Cisco's Sales Hall of Fame in 2012. Meet the man who was able to transform Cisco's $40 million EA business into the $5 billion powerhouse that it is today. Today, Phil is Founder and CEO at Vita Bella prioritizing prevention and regeneration.
“The company can now do $100-million software deals… this alone has transformed the company and means that its valuation is continuing to rise.”
— Phil Vella
The house that Phil built….
Cisco is continuing to build on the foundation Phil and his team built. At their virtual Investor Day in September 2021, company leaders forecasted that, by 2025, about half of its revenue will come from software and other recurring sales, totaling nearly $30 billion.
"When I inherited responsibility for Cisco's EA sales, we offered a single architecture that was experiencing negative y/y growth," Phil begins. "We needed to understand why we weren't selling enterprise agreements and what specific features were needed to hyper-scale across the globe." In talking with customers, Phil determined they needed a stronger EA that offered more value, reduced complexity, and easier management of software licensing.
“…make sure you have the people that will be there the next morning, ready to climb the next mountain as soon as they wake up.”
Digital Transformation.
“You want to know how to win big deals, Phil can teach you the secrets.”
—Chuck Robbins, Cisco Systems
“When I hired Phil at WebEx in 2006, he saw the world the differently than most people and brought something special to the table.”
— Chad Burmeister, Hiring Manager at Webex
Who Phil Serves.
You are $50M going on $5B, or something in between.
You understand that to get the best results, you have to hire the best.
You are ready for digital transformation.