Phil Vella is Transformation.

When Cisco was experiencing a year-over-year decline in software revenues, Phil and his team of extraordinary people transformed a company. After just a few years revenues went from ~$100M/year to $2B/year and by 2025 will be $25B+/year.

As a champion of Cisco’s mission and global transformation into a software-led digital company, executed a major shift to SaaS, cloud, and hybrid technology delivery models with a focus on strategic buying programs, Enterprise Agreements (EA), and subscription-based sales and recurring revenue model.
Pioneered a next-generation ELA model (EA 2.0) and built and coached a GTM team of 200+ with a 10,000+ field sales team. Transformed a declining business unit into a $3.5 billion-dollar ARR division.
Built out the POC in enterprise and scaled it throughout the different verticals for a global roll out in 4 months. Secured significant Fortune 500 clients for the software portfolio.
Nurtured organic growth, working closely with global executive leaders, customers, channel partners, and key stakeholders to negotiate buy-in and ensure successful application, deployment, and adoption.
Launched EA 2.0 at CiscoLive in Berlin and All Hands on Deck in Las Vegas, presenting to an audience of 5,000 - 15,000 + and delivering hyper-growth from $100 to $800M ARR in sales post-launch.
Increased sales for security buying programs from $70 to over $350M ARR by reengineering and creating new software buying models to meet the needs of the security sales force and drive global adoption.
Standardized strategic buying programs across architectures: enterprise hardware (switching, routing, and data center), collaboration, and security. Accelerated revenue from $0 to $3.5+ billion ARR in 4 years.